The memory curve, on a most basic level, means the reader’s attention is highest at the beginning, dips in the middle, and goes up again at the end. When putting pen to paper for the first time, most writers don’t think about a reader’s memory curve, nor should they. But when considering structure after the fact, during revision, it is of paramount importance. Structuring a story or a novel has everything to do with managing the retention dip in the middle of the curve. This requires a focus on beginnings, endings and transitions. This lecture will focus primarily on transitions, their power and how they can become intermittent beginnings and endings when used effectively.